With a quarter century of custom trade show display experience, ExpoMarketing (celebrating its 25th anniversary in business this year) knows a thing or two about what works and what doesn’t in the world of trade show displays. In honor of the occasion, here’s 25 of the company’s top tips that
If this is your first pharma tech trade show, it’s a good idea to plan ahead, keeping your budget at top priority. Understanding your company goals, selecting the right custom trade show display, and choosing the best exhibit space are all crucial steps in making a mark at your next
Renting a booth for a show is a smart investment that more and more companies of all sizes are turning to, for functional, as well as fiscal reasons. Here’s a side-by-side comparison overview of why renting has become such a popular option. Cost effective Renting enables your
Space, as it turns out, is not “the final frontier.” In fact, it’s one of the first things you should consider when you start planning for your next trade show or event. What amount of space is appropriate for your company and brand? How do you go about selecting the
What do an image, a color, a shape, or a texture say about your brand? As it turns out, they speak volumes amid the hustle and bustle of a custom trade show display floor and can be a significant difference-maker when it comes to drawing people in. Too often, organizations
Turn heads and stop traffic with an eye-catching exhibit design. For many companies about to head off for a trade show, one of the biggest worries is that they won’t be noticed on the show floor. It’s a valid concern, since the vast majority of show exhibit floors are packed
Trade show labor costs can be a source of mass confusion. From the multitude of different categories that the work can fall into, to the different types of contractors and the regulations that govern them, it’s easy to feel even more confused after researching trade show contractors than before.
While understanding labor rules and classifications may seem intimidating, a firm grasp on the concepts will get trade show labor working favorably.
Before the Show How far in advance should I plan for my trade show? The earlier you begin planning for your show, the better. Remember, there is a long list of deadlines and obligations to follow before the show, as well as options to consider, vendors to contact, and services
[vc_row][vc_column][vc_column_text]Finding a custom trade show display to attend can be a tedious, time-consuming, and frustrating task. Fortunately, you’ve come to the right place! Below is a list of industries with upcoming shows in 2015. Choose your industry below, and receive a complementary trade show schedule to assist in selecting your
One of the most unpredictable parts of attending a trade show is the projected cost. While trade show veterans have experienced enough to establish an accurate budget, rookie exhibitors are often blindsided by unexpected fees. Creating a trade show budget takes time and focus; to ensure all bases are covered,
With so many companies, booths, and products at a custom trade show display, it is critical to stand out amongst the crowd. Unfortunately, not everyone knows how, exactly, to accomplish that difficult task. While it is great to be creative, there are basic foundations that can be established to strengthen
Utilizing social media to boost traffic to your trade show booth is an excellent option. With that said, it is important to realize that you cannot be lazy. Social media may seem like an “easy way out”, and while in some sense it is more efficient, it is imperative to
When exhibiting, making your booth as welcoming as possible is vital to increasing visitors and leads. People will avoid exhibits that are overwhelming, intimidating, or unwelcoming as a whole. But, often times, fostering an inviting custom trade show display is easier said than done. This trade show training serves to
A smart way to increase visitors at an exhibition is by having a trade show hanging sign. Any trade show booth can have a trade show hanging display–from pop up displays to custom displays. As attendees enter the showroom, their attention will be drawn to your fabric trade show hanging
After you’ve worked hard in making your trade show exhibit stand out, after you have amazing events and speakers, after you have a great looking and very creative booth, you still need to make sure that people will be able to find you. There are a few ways to do
Although your focus when planning a custom trade show booth needs to be your product, and even when your signage and presentation is what will attract people, you can never underestimate the importance of lighting for a successful exhibit, whether you’re attending a trade show in Austin or Orange County.
Custom trade show displays offer exhibitors amazing opportunities to meet potential customers face-to-face, to showcase their product, to network with possible complementary companies, and to have wide media exposure. If that’s not enough, see some of the stats we gathered and decide for yourself if trade shows are the right
As is the case in many tasks, the amount of work put into the task or project yields an equivalent output. This is true also for exhibiting at an expo; the “behind-the-scenes” planning and exhibiting produces an output, and that output is leads. The best and most prosperous veteran and
One constant between almost all successful people and their endeavors is organization. With organization as the basis for planning and completing a project, not only are all the components of the project easily accessible, but finding any errors or discrepancies along the way is easy. With that in mind, keeping
How many times have you purchased an item – a board game, an unassembled piece of furniture, etc. – and received an instruction manual? Did you tediously read every line to effectively comprehend the entire process of constructing that item? Of course you didn’t. Chances are, you skipped around, found
Picking a trade show to attend is not as simple of a decision as it may seem; unfortunately, many businesses assume any show in their industry is appropriate for exhibiting at, when in reality, choosing to exhibit can cause a spread of overwhelming or underwhelming effects on the company. This
A few years ago my wife started a purse business. She would sell them on Etsy, but also on local bazaars. She did quite well in a few, so she got a little overconfident and signed up for a brand new bazaar that was held at a pretty obscure location.
As beneficial as exhibiting can be for a company, it no doubt presents risk – without proper planning and exhibiting, losses can easily trump gains and leave exhibitors disheartened with expos as a whole. Fortunately, it doesn’t have to be this way. With appropriate financial planning, exhibiting at a trade
A company decides to exhibit at a trade show in their industry in hopes of making gains. In fact, it can be assumed that most companies dedicate themselves to a couple days of exhibiting their trade show booths for the purpose of yielding profits. Exhibiting serves as an excellent resource
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