Tens of thousands of people flock to food service and restaurant trade shows every year. They’re the perfect place to network with other people in the food industry, learn about new food service trends and technology, and most of all experience new food! So how do you get ready to
When it comes to trade shows, having a booth that stands out from the competition is key. However, not every booth is created equal, and the team at Expo Marketing knows that better than anyone. That’s why they’ve made it their mission to create customized booths that not only look
When thinking about trade shows, most think that it is just for businesses to get leads and showcase their products and services. For some, it is also a great opportunity to look for talent to join their team. If you are a business that is looking for new team members,
Always forgetting something for your trade show booth? Use this trade show checklist to make sure you show up with everything you need to exhibit with success. Whether it’s your first time exhibiting at a trade show or you’re a seasoned pro, you’ll want to be sure you have everything
Once you have a display booth that is designed to your liking and is an eye-catching representation of your brand, you may realize you haven’t put much thought into seating. In terms of seating at your booth you should think about yourself and the team you will have there, but
One of the best places to gain new customers, launch new products, and raise brand awareness for your tech company is at a tech trade show. But how do you design a tech trade show booth that will turn heads? Before designing your booth, it helps to know a little
Everyone talks about the importance of attending trade shows, but how exactly do you measure the effectiveness of a trade show? How do you know if attending trade shows is helping you reach your goals? How are trade shows beneficial to your business? What are the advantages and disadvantages of
Living in a post-pandemic world may have you questioning whether trade shows are still worth the investment of time and money. We can confidently say that they are. The largest contributing factor in how successful you are attending a tradeshow really comes down to you. The amount of time and
There can be many benefits to having an exhibit at a trade show. The hard part is figuring out which trade shows will give you the best return on investment. Whether you have been attending the same trade show for years and want to switch it up or are looking
There comes a period in the life of virtually every organization when it’s abundantly clear that it’s time for a new trade show booth design. Maybe your company has never had a booth and is now ready to take the plunge. Or, maybe you already have one but it is
Designing and building large format graphics for trade shows is a different animal than standard small format design. Here are some tips and tricks to get you going. As the Creative Director for a trade show marketing company, I live and breathe large format design. Many designers are full of
It’s always a good idea to be aware of industry exhibiting trends so that you can prevent your own company’s trade show booth from being upstaged by the competition. Working as we do with companies from a wide variety of industries that all aim to best position themselves and their brands in various event and show exhibit halls, we’ve seen some distinct styles and trends emerge. It’s interesting to note how such trends vary from industry to industry – often giving each field its own unique twist.
Here are some trade show booth design trends we have seen come into play specifically with the medical device and healthcare industry.
[vc_row][vc_column][vc_column_text]Attention to detail separates the average trade show displays from the great ones – and that includes the exhibit flooring. Often overlooked as an important design element, the right trade show flooring can give your display a coordinated, cohesive look that presents your brand personality with style and flair. Today’s
Particularly for trade show rookies, the transportation costs of a trade show exhibit might make a marketing budget feel like a sinking ship, but there are a number of seemingly hidden costs that can be accounted for without raising a white flag.
Imagine this scenario: You are finished with your trade show. Everything went according to plan, and you stayed right on budget…until you open your final bill and see an expense called “drayage.” What is “drayage”? It has to do with shipping, right? Or is it transportation? And how come “drayage” is
In the world of conventions and trade shows, large food and restaurant events always rank near the top in terms of fun, excitement and the opportunity to sample new and interesting foods and food service products. If you’re thinking about attending or exhibiting at a food-related convention, you don’t want
In the trade show industry using lightboxes in an exhibit design is very common. Not only are lightboxes popular in the trade show industry, they can be found in retail stores and in offices.
[vc_row][vc_column width=”1/1″][vc_column_text]Today, we will be going over one of our award winning booth designs, our Radiant 213C. The problem/challenges: One of our long time customers came to us and was looking to shake things up in their trade show program. On our initial call, they explained that the economics of
When attending a trade show, one of the most important aspects to consider is the trade show audience. Your company could invest thousands and thousands of dollars in booth design, show fees and all other substantial costs, but if your booth does not connect with the attendees, all the hard
In order for a trade show to be successful as a whole, it must run like a well-oiled machine; the show planners, aware of this necessity, spend months meticulously scheduling critical dates, deadlines, services, and other show needs. Knowing the ins and outs of trade show management and terminology is
It’s no secret that the current pandemic has significantly impacted businesses worldwide. The exhibition and entertainment industries have seen numerous event cancellations. No one knows when this crisis will be over. This uncertainty calls for excellent planning and flexibility to adapt to the new ‘normal.’ So,cHowever, this will require rigorous
If you are having a business exhibition coming up, and you need a trade show display done, then you need the best in the industry to do it for you. At ExpoMarketing, we provide the best small trade show displays that are sure to captivate potential clients and get you
They had two different spaces, a 40 x 50 at the International Premium Cigar & Pipe Retailers Show (IPCPR) and a 30 x 30 for the National Association of Convenience Stores Show (NACS).
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