As a first time exhibitor, entrepreneur Max Boehlke learned a lot. As he found out, attending trade shows can be pricey, but the benefits are countless. For example, says Boehlke, they provide “incredibly valuable marketing testing.” You can not only have contact with thousands of potential buyers, but also with lots of
Trade shows are limited in time. You only have a few days to show your product and make the biggest impact you can. In order to do this, you have to ensure you are not limiting yourself to the time the trade show lasts, but that you are already making
Choosing to exhibit your company at your industry’s next trade show can be an exciting and rewarding decision – that is, if you’ve done it before. As rookie exhibitors, many businesses find themselves intimidated by larger companies and blindsided by unexpected costs. These stressors, in turn, discourage those rookies from exhibiting in the
At first glance, many prospective exhibitors believe that purchasing their trade show exhibit is superior to renting their exhibit – reasonably so, based off the common stereotype that rentals are supplemental, shoddy, and “cookie-cutter”. When it comes to a place of living, many people would agree that they’d rather have
In a previous post I mentioned the importance of using social media to maximize the impact of your custom trade show display experience before, during, and after the event, and in a later one I mentioned how you can prepare to make the most of it before it even starts.
When singer and guitar player Dave Carroll took an airplane with United Airlines in 2008, he found that his expensive Taylor guitar had been damaged. He pestered United’s customer service for months demanding that they cover the expenses of fixing his guitar, but they refused. A year later, Carroll published a video on YouTube called “United Breaks Guitars.” The video
If you’re like most people who own or help manage a business, you know that the growth of the company is widely contingent on the right marketing strategies. I have good news for you – attending your next trade show is a good marketing strategy! Now, let me assist you
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