Knowing your audience plays an important part when displaying your trade show booth at an exhibition. If you travel from state to state, knowing the location and the type of people that live in that area is important, as well as the overall theme of the exhibition. Since trade show
When participating in a trade show, it can be difficult to make sure that all of the details are taken care of. One detail that may not seem like a big deal but can actually play a large role on how the attendees see you is through the clothes that
Among the masses of exhibits in a giant trade hall, the collective goal of a trade show event is to have a successful and lucrative experience. Taking the time to commit to this event takes decisive planning to ensure that you will be able to benefit from this exhibition. After
If you are going to invest your valuable time and money into attending a trade show you will want to be sure you have an effective way to collect leads. The prospect of gathering leads is one of the main reasons why businesses are willing to pay the exhibit costs
Everyone talks about the importance of attending trade shows, but how exactly do you measure the effectiveness of a trade show? How do you know if attending trade shows is helping you reach your goals? How are trade shows beneficial to your business? What are the advantages and disadvantages of
A trade show is an event where businesses have the opportunity to showcase their goods or services to the public, or to other companies within the industry. Because these trade shows are such a great opportunity to show off your goods or services, many business owners may feel overwhelmed when
Living in a post-pandemic world may have you questioning whether trade shows are still worth the investment of time and money. We can confidently say that they are. The largest contributing factor in how successful you are attending a tradeshow really comes down to you. The amount of time and
There can be many benefits to having an exhibit at a trade show. The hard part is figuring out which trade shows will give you the best return on investment. Whether you have been attending the same trade show for years and want to switch it up or are looking
There comes a period in the life of virtually every organization when it’s abundantly clear that it’s time for a new trade show booth design. Maybe your company has never had a booth and is now ready to take the plunge. Or, maybe you already have one but it is
[vc_row][vc_column width=”1/1″][minti_headline size=”fontsize-xs” weight=”fontweight-300″ align=”align-left”]The Medallion2 2007A is a best in show at SXSW Conference.[/minti_headline][vc_column_text]The problem/challenges: A tech company was frustrated with its usual hardwall booths. Since the booths weren’t portable, the company had to arrange for freight shipping, drayage, and labor to move and assemble the booths for every
[vc_row][vc_column width=”1/1″][minti_headline size=”fontsize-xs” weight=”fontweight-300″ align=”align-left”]The Radiant PO8305C is a show stopper at NPEW.[/minti_headline][vc_column_text]The problem/challenges: A company in the natural foods industry came to us looking for a trade show booth. In the past, they had only purchased custom hardwall booths. However, the company grew tired of paying the added labor,
Designing and building large format graphics for trade shows is a different animal than standard small format design. Here are some tips and tricks to get you going. As the Creative Director for a trade show marketing company, I live and breathe large format design. Many designers are full of
It’s always a good idea to be aware of industry exhibiting trends so that you can prevent your own company’s trade show booth from being upstaged by the competition. Working as we do with companies from a wide variety of industries that all aim to best position themselves and their brands in various event and show exhibit halls, we’ve seen some distinct styles and trends emerge. It’s interesting to note how such trends vary from industry to industry – often giving each field its own unique twist.
Here are some trade show booth design trends we have seen come into play specifically with the medical device and healthcare industry.
[vc_row][vc_column][vc_column_text]Attention to detail separates the average trade show displays from the great ones – and that includes the exhibit flooring. Often overlooked as an important design element, the right trade show flooring can give your display a coordinated, cohesive look that presents your brand personality with style and flair. Today’s
Particularly for trade show rookies, the transportation costs of a trade show exhibit might make a marketing budget feel like a sinking ship, but there are a number of seemingly hidden costs that can be accounted for without raising a white flag.
Imagine this scenario: You are finished with your trade show. Everything went according to plan, and you stayed right on budget…until you open your final bill and see an expense called “drayage.” What is “drayage”? It has to do with shipping, right? Or is it transportation? And how come “drayage” is
[vc_row][vc_column width=”1/1″][minti_headline size=”fontsize-xs” weight=”fontweight-300″ align=”align-left”]The Radiant PO8546B is an award winning modular booth design.[/minti_headline][vc_column_text]The problem/challenges: A customer recently approached us hoping to purchase a booth, but they weren’t sure if a portable booth could meet their requirements. The Radiant PO8546B design surpassed all of their expectations. The company was a
In the world of conventions and trade shows, large food and restaurant events always rank near the top in terms of fun, excitement and the opportunity to sample new and interesting foods and food service products. If you’re thinking about attending or exhibiting at a food-related convention, you don’t want
[vc_row][vc_column width=”1/1″][minti_headline size=”fontsize-xs” weight=”fontweight-300″ align=”align-left”]Today, we will be looking at the Radiant PO8456E. [/minti_headline][vc_column_text]The problem/challenges: A client in the tech industry recently approached us about purchasing a modular inline booth. In the past, the company usually purchased one 10 x 20 hardwall custom booth and one 10 x 10 custom
[vc_row][vc_column width=”1/1″][minti_headline]Our Radiant PO8213A 10 x 20 display has some unique features built into the design.[/minti_headline][vc_column_text]The problem/challenges: A business software company recently came to us with a request. It typically purchased a custom 10 x 20 inline booth each year that it used at all of its trade show events.
In the trade show industry using lightboxes in an exhibit design is very common. Not only are lightboxes popular in the trade show industry, they can be found in retail stores and in offices.
[vc_row][vc_column width=”1/1″][minti_headline font=”font-special” size=”fontsize-xs” weight=”fontweight-300″ align=”align-left”]Introducing the Radiant PO8515A–another one of our award-winning booth designs. [/minti_headline][vc_column_text]The problem/challenges: We recently received a call from one of our clients in the natural products industry. The client was planning to attend two or three trade shows in the upcoming year and was trying
[vc_row][vc_column width=”1/1″][vc_column_text]Today, we will be going over one of our award winning booth designs, our Radiant 213C. The problem/challenges: One of our long time customers came to us and was looking to shake things up in their trade show program. On our initial call, they explained that the economics of
Every company present at a trade show is contending for the same attention as you. How much traffic your exhibit attracts depends on how well you market it before the big day. You want to court the attendees in ways your competitor hasn’t thought about early in the game.
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