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The Ultimate Cheat Sheet for Rookie Exhibitors

Choosing to exhibit your company at your industry’s next trade show can be an exciting and rewarding decision – that is, if you’ve done it before. As rookie exhibitors, many businesses find themselves intimidated by larger companies and blindsided by unexpected costs. These stressors, in turn, discourage those rookies from exhibiting in the

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Why Renting Your Trade Show Booth is Better Than Purchasing

At first glance, many prospective exhibitors believe that purchasing their trade show exhibit is superior to renting their exhibit – reasonably so, based off the common stereotype that rentals are supplemental, shoddy, and “cookie-cutter”. When it comes to a place of living, many people would agree that they’d rather have

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Make the Most of Your Trade Show Using Social Media

In a previous post I mentioned the importance of using social media to maximize the impact of your custom trade show display experience before, during, and after the event, and in a later one I mentioned how you can prepare to make the most of it before it even starts.

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3 Trade Show Etiquette Basics

When singer and guitar player Dave Carroll took an airplane with United Airlines in 2008, he found that his expensive Taylor guitar had been damaged. He pestered United’s customer service for months demanding that they cover the expenses of fixing his guitar, but they refused. A year later, Carroll published a video on YouTube called “United Breaks Guitars.” The video

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